When it comes to observing the rate of change, nobody knows it best like a business owner. New companies in your industry spring up overnight and the revolutionary products of last year or the year before, are now old news. Companies that don’t integrate their technologies and keep them best-in-class are rendered obsolete as the market out paces them.
With AI, marketing is set to go even more micro than the persona. Using cryptographic identities, the technology behind blockchain, AI is going to allow us to have the tools to effectively market to the person NOT the persona.