A Revenue Roadmap is an adaptation of the Lean Canvas, or Business Model Canvas. It is a tool we use at Growth Coaches to identify your core offer, market fit and key messages to generate more revenue.
A revenue roadmap brings a ton of clarity around your sales and marketing, identify your unfair advantages, your unique value proposition and more. Why that’s so important is when things make sense they’re going to make sales.
When Things Make Sense, They Make Sales
Now that’s not just a pithy statement. Every single client that we have done a Revenue Roadmap workshop with has said it has been a game-changer. They have come away with so much clarity, not just about what their business is and where they want to go, but also what their competitive advantage is. What should they double down on? And what are they wasting time on? These are among the key questions that get answered with a Revenue Roadmap.